Check the fundamentals
Business category, hours, website, service areas and contact details should be accurate and consistent.
Review the visual first impression
Recent, relevant photos help customers understand the place, team, work, products or experience.
Look for unanswered questions
Services, attributes, descriptions and FAQs should reduce uncertainty before someone contacts you.
Stay current
Updates, seasonal information and new photos can prevent the profile from looking abandoned.
Review customer feedback patterns
Reviews often reveal what customers value and what information prospects may need before choosing.
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