Start where customers already meet you
Search your business name and key services as a customer would and note what appears first.
Fix broken trust first
An insecure, outdated or confusing website can undermine traffic from every other channel.
Fix local discovery next
If Google information is incomplete or inconsistent, customers may never reach the website.
Add ongoing visibility
Social and email are useful once the core information and customer journey are clear.
Do not buy everything at once
Choose the improvement most likely to remove friction now, then build from there.
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